WHY NONPROFITS BUDGET FOR VIDEO
Digital Revolution • Video Production
www.the-digitalrevolution.com
For Executive Directors & Development Staff — FY27 Budget Planning
Why video belongs in your FY27 budget
Donors who watch a mission video give 4× more than those who only read about your work. Before your fiscal year closes, here's the case — in numbers — for making video a line item.
What the research shows
4×
More likely to donate after watching a mission video
Wistia / Nonprofit Tech
57%
Of nonprofit video viewers make a gift that year
M+R Benchmarks
3×
Higher email click-through when video is in appeals
Campaign Monitor
89%
Of donors say video helps them trust a new organization
Google / Ipsos
How video moves donors through your pipeline
Awareness
Social clips extend reach beyond your current list
›
Connection
Story-driven interviews build emotional trust fast
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Giving
Donor appeal films convert hesitant mid-level donors
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Retention
Impact videos at galas renew multi-year commitments
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Referral
Shareable content turns donors into recruiters
Investment vs. return | Video is already the top nonprofit channel
One shoot day — multiple deliverables that compound over time
Gala highlight reel
Plays live at the event, then lives on your site as year-round social proof for major donors.
Donor appeal film
Produced once — deployed in every end-of-year email campaign for 2–3 years.
Honoree tribute video
Deepens the gala experience and gives honorees a shareable asset that extends your reach.
Social cutdowns
30–60 sec vertical clips keep your mission top of mind between events on Instagram and LinkedIn.
Services built for nonprofits
Gala / Events
Gala coverage
From $2,200
Essential → Premier tiers. 10% nonprofit discount applied.
Campaign
Donor appeal film
Custom quote
Story-driven. Built to raise money at events and in email.
Tribute
Honoree videos
Volume tiered
Per-honoree rates; discounts at 3+ subjects.
Conversations
Panel discussions
From $2,400
2-camera setup. Full edit + social cuts included.
Brand
Mission / brand video
Custom quote
Works in grants, website & board presentations for years.
Retainer
Annual Partner Program
3 tiers available
Best value — lock in your rate before your fiscal year closes.
Most nonprofit fiscal years are closing soon — let's get you on the calendar
We work exclusively with nonprofits and mission-driven organizations in Long Beach and greater SoCal. Schedule a free 20-minute conversation before your budget is set.
10% mission discount for all 501(c)(3) organizations